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Design 
POINTS AVAILABLE: UP TO 30
Right click must be useable.
Note: This is useful to see the properties of images, to check the coding of your site and to check page titles and meta tags.
( 0 - 4 points )
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Your pages should be pleasing to the eye. The color of your text should be appropriate for the color of your background.
Note: We would like to be able to see the text to read it. Too light of text on a light background is not easy to read.
( 0 - 4 points )
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Good spelling and no irregular text.
Note: Use a spell checker to verify that you have no misspelled words. We don't want to see anything like Mather instead of Mother. The site should not contain irregular text. ( EXamPle )
( 0 - 4 points )
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There should not be any horizontal scroll evident at 800 x 600 or higher resolutions. Horizontal scroll bars indicate poor html coding.
Note: If you made your site for an area 800 x 600 then a scroll bar across the bottom should not be there.
( 0 - 4 points )
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The site design should show your creativeness, not that of others.
Note: Use your own imagination. Make the design bring your site to life!
( 0 - 4 points )
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Evaluator's points for over all appearance.
Note: If you have bad coding or your design is lacking you will not get high points on this item.
( 0 - 10 points )
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Content 
POINTS AVAILABLE: UP TO 30
Your content should be of interest to your viewers.
Note: If you are featuring something about a family member, remember your viewers do not know Aunt Millie. If it is of interest to only you, people will not come back. Make your content be of interest to anyone, not just to yourself.
( 0 - 10 points )
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Know the subject well that you are featuring.
Note: Have the facts straight about your subject, take the time to research it.
( 0 - 10 points )
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All internal and external links should be operational.
Note: Links should be checked regularly to make sure thay are up to date and are still working.
( 0 - 5 points )
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Pictures should have information about them.
Note: Viewers like to see good pictures but remember, they do not know anything about that picture of Aunt Millie. If you use a picture of something on your site some information about it is nice to have with it.
( 0 - 5 points )
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Graphics 
POINTS AVAILABLE: UP TO 20
Graphics or animations should be of good quality and must load properly. Please, no more than 3 animations per page.
Note: Make sure your graphics and animations are clear with no white areas around the edges. Remember that graphics and animations take longer to load so use them wisely.
( 0 - 10 points )
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Images should be and asset to your site not a liability.
Note: Make sure your images go with your content. Do not just throw an image on a page if it is not of use to the content just because you like it.
( 0 - 10 points )
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Navigation 
POINTS AVAILABLE: UP TO 20
Easy navigation is a must.
Note: Access to most of the pages without having to always use your back button is highly recommended.
( 0 - 4 points )
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A contact or email link should be clearly viewable from all pages.
( 0 - 4 points )
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Navigation is simple and there is a link to return to the 'home' page from all pages on the site.
( 0 - 4 points )
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Consistency with your navigation is required.
Note: Having the same navigation layout on each page makes it far easier to navigate a site.
( 0 - 4 points )
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A site map on your site is a good idea.
Note: The use of a site map helps your viewers find what is available on your site that might not be listed in your regular navigation.
( 0 - 4 points )
Total maximum points you can achieve = 100 points
Miscellaneous Information 
Please allow up to 4 weeks for a response after applying for one of our awards. This time may vary if there are a lot of applications or during a holiday season.
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If you do not win a White Swan award please do not get discouraged. If after a two ( 2 ) month waiting period you make any significant changes to your site, please feel free to reapply.
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Take the Self Test to see if your site might qualify for our award.
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If you win a White Swan Award you will have the satisfaction of knowing you earned it for all your hard work and dedication.
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